Beauty is recommended person to person. ernest connects you to the communities that take care of themselves together (skincare circles, self-care rituals, wellness) so you can run gifting, ambassador or event activations, and measure real impact.
The most powerful beauty advice comes from a trusted person who has tried the product. Self-care and skincare communities are exactly those circles of recommendation.
Letting people try a product in a trusted setting generates sincere reviews and authentic content, far more convincing than an ad, especially with savvy audiences.
The beauty audience is saturated with sponsored content and increasingly skeptical.
A real trial and a trusted person's opinion are decisive.
You want authentic, varied content, not one more placement.
Let community members try your skincare and collect sincere reviews from real users.
Sponsor or host a self-care moment around your products, with a memorable experience.
Work with trusted hosts who recommend and create authentic content.
Built for skincare, makeup, personal care, clean beauty and wellness brands.
Activate the communities in your industry with ernest.
Get startedWith ernest, you offer products to try or sponsor a targeted community's self-care workshop, generating sincere reviews and authentic content from real users.
It's complementary: where an influencer placement is a one-off, a community offers peer recommendation, real trial and lasting word of mouth, all measured by ernest.
