A drink is discovered in a shared moment. ernest connects you to the communities that taste together (wine clubs, mixology circles, specialty coffee, sober-curious) so you can run gifting, event sponsorship or ambassador activations, and measure the impact.
Tasting is a social experience: people discover, compare and recommend. Placing your drink in those moments builds a memorable association and natural word of mouth.
Tasting communities gather early adopters, often the first to try a new brand and pass it on to the people around them.
Discovery and the first sip are decisive, and hard to create with paid media.
You're after real consumption occasions, not just visibility.
You want credible tastemakers in a crowded market.
Introduce your drink at a tasting session, with a dedicated moment of experience.
Become the drink of a community event and own a real consumption occasion.
Work with hosts and enthusiasts who fold your drink into their gatherings and create content.
Built for wine, spirits, no-alcohol drinks, coffee, tea and craft-beer brands.
Activate the communities in your industry with ernest.
Get startedWith ernest, you host a tasting or sponsor a targeted community's event (a wine club, a mixology circle), creating a real consumption occasion and word of mouth.
Yes. ernest lists diverse communities, including sober-curious and specialty coffee, to match your brand with the right consumption moments.
