ernest for food brands

Community marketing for food brands

Food brands get adopted around a table, not in a feed. ernest connects you to the communities that cook, taste and gather (supper clubs, cooking classes, food collectives) so you can run gifting, event sponsorship or ambassador activations, and measure the impact.

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Food communityFood community
Why community

Why food is tasted in community

Taste travels through shared experience. A product tasted at a dinner among enthusiasts builds conviction and word of mouth that no display impression can match.

Food communities gather tastemakers: the people who test, cook, recommend and set the trends for their circle. It's the ideal channel for a credible product launch.

Sound familiar?
1

The shelf is crowded and product trial is the real purchase trigger.

2

You want credible tastemakers, not impersonal sponsored posts.

3

You want authentic content and reviews around your products.

How brands show up

Activations that work for food

01
Product seeding & tasting

Put your products at the heart of a dinner or workshop and collect feedback from real enthusiasts.

02
Dinner & event sponsorship

Fund or co-host a supper club around your brand, with a dedicated tasting experience.

03
Ambassadors & recipes

Work with hosts who fold your products into their recipes and create authentic content.

Built for specialty grocery, snacking, fresh products, plant-based alternatives and nutrition brands.

Where they gather

Communities that fit your brand

Supper clubs and enthusiast dinnersCooking classes and workshopsFood collectives and gastronomy clubsDiet-based communities (plant-based, healthy, sport)Farmers' markets and culinary events

Activate the communities in your industry with ernest.

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Frequently asked questions

How do you launch a new food product with a community?

With ernest, you place your product at targeted communities' dinners or workshops, turning the launch into a shared tasting that generates credible reviews and word of mouth.

What kind of food communities can I activate?

Supper clubs, cooking classes, food collectives or diet-based communities: ernest matches you with the ones whose members fit your brand.